Globus peddles ‘British Christmas’ to Swiss - by Giles Broom |
The Globus department store chain is promoting a ‘British Christmas’ this year in its shops and on its website in a bid to draw crowds as the yuletide shopping period steps up a gear. The upscale outlets, owned by retail giant Migros, are going beyond appealing to expats from the UK with a theme that mixes Dickensian and modern images calculated to interest Swiss customers.... Read full article
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